Chris Webb

Why Word of Mouth Matters

I have held this in for too long, and it is time that I finally admit it to myself, and to you. I am a Vayniac. Seriously, Wine TV is great, but trust me – the real gold is on Gary Vaynerchuk’s blog. If you don’t already read it, start. I have found that Gary’s [...]

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Simon and Schuster Leverages Social Media with BookVideos.tv

If you read my post yesterday about Brian Solis’s look at Social Media for PR and Marketing you will be interested in this announcement from Simon and Schuster. Remember item #4 in yesterday’s post – Does your company have a YouTube Channel? BookVideos.tv is a video channel S&S will use to feature book trailers, author [...]

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John Wiley and Sons Bicentennial Video Now Online

It is simply amazing to work for a company that has been publishing books for 2 centuries, and I am humbled to know that I am a part of an organization that published the likes of Charles Dickens, Edgar Allen Poe and Herman Mellville among many others.  The video below was show at our recent bicentennial celebrations [...]

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