Chris Webb

Looking for Elvis – A Creative Book Trailer

My Colleagues at Capstone have recently released a book trailer for their upcoming book, Dear Celebrity. I know you have seen book trailers before but this one has a bit of a twist – not only is it kooky, kitsch and creative, but it also serves as a contest in which viewers can win [...]

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More Great Book Video from Wiley UK – Wiley EMEA Sales Conference Day 3

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies. Do you think this approach is more effective than “traditional” marketing methods?

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