Chris Webb's Publishing Blog » winetv http://ckwebb.com Tue, 05 Apr 2011 03:06:05 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Why Word of Mouth Matters http://ckwebb.com/social-networks-and-media/marketing-and-promotion/why-word-of-mouth-matters/ http://ckwebb.com/social-networks-and-media/marketing-and-promotion/why-word-of-mouth-matters/#comments Tue, 06 May 2008 20:36:54 +0000 Chris http://ckwebb.com/?p=284 I have held this in for too long, and it is time that I finally admit it to myself, and to you.

I am a Vayniac.

Seriously, Wine TV is great, but trust me – the real gold is on Gary Vaynerchuk’s blog. If you don’t already read it, start. I have found that Gary’s approach to business and social media in particular is applicable to whatever field in which you happen to be.

For example, with more than 200,000 400,000 books published each year, word of mouth marketing can make or break you. Below is Gary on how he cuts through all the noise of the social web, and why word of mouth is critical. Sure, he is speaking from his own experiences with Wine TV, but it absolutely applies to book authors as well.

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