Can Brands Be Social? Shel Israel says “No.”
Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social. Jeremiah asked if brands should build their own networks, or use existing social nets. Shel says brands can not be social, only people can. I’m not so sure I completely agree - yet.
As I have [...]
And For Our Next Trick - Introducing Wrox’s ASP3Wiki
Recently we launched Wrox Blox, our bite-sized e-content products for programmers. Today we continue with new e-content initiatives and have announced our partnership with Near-Time to produce a new line of wiki-based products.
The first of these new products is ASP3Wiki, and is best summarized by this post on Jim Mintel’s blog.
Wrox’s ASP3Wiki is the complete [...]
The Changing Publishing Landscape - Introducing Wrox Blox
I often write about the changes in publishing caused by disruptive technologies and the need for publishers to make their own changes in order to stay relevant. Today we have launched Wrox Blox, a new product for programmers that hopefully will strike a chord with a market that often looks to the web for [...]
Hanselman Releases Ultimate Tool List for 2007
Wrox author and Microsoft Senior Product Manager Scott Hanselman has updated his Ultimate Tools Collection for Windows for 2007 . This year’s list includes tons of new tools for Windows PowerUsers and Developers.
If you are a programmer who is not reading Scott’s blog you are missing out on a great resource.
Tasty Book Covers
We spend a lot of time thinking and talking about book covers. While you can’t judge a book by its cover, it certainly is part of the buying process. This is especially important in trade publishing.
Many technology publishers have adopted a series strategy, and every book in that series looks more or less the same. [...]
