Chris Webb

More Great Book Video from Wiley UK – Wiley EMEA Sales Conference Day 3

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies. Do you think this approach is more effective than “traditional” marketing methods?

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Simon and Schuster Leverages Social Media with BookVideos.tv

If you read my post yesterday about Brian Solis’s look at Social Media for PR and Marketing you will be interested in this announcement from Simon and Schuster. Remember item #4 in yesterday’s post – Does your company have a YouTube Channel? BookVideos.tv is a video channel S&S will use to feature book trailers, author [...]

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John Wiley and Sons Bicentennial Video Now Online

It is simply amazing to work for a company that has been publishing books for 2 centuries, and I am humbled to know that I am a part of an organization that published the likes of Charles Dickens, Edgar Allen Poe and Herman Mellville among many others.  The video below was show at our recent bicentennial celebrations [...]

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