Chris Webb's Publishing Blog » youtube http://ckwebb.com Sat, 21 Aug 2010 03:05:37 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 More Great Book Video from Wiley UK – Wiley EMEA Sales Conference Day 3 http://ckwebb.com/social-networks-and-media/more-great-book-video-from-wiley-uk-wiley-emea-sales-conference-day-3/ http://ckwebb.com/social-networks-and-media/more-great-book-video-from-wiley-uk-wiley-emea-sales-conference-day-3/#comments Wed, 02 Jul 2008 16:40:25 +0000 Chris http://ckwebb.com/?p=300 Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.





Do you think this approach is more effective than “traditional” marketing methods?

]]> http://ckwebb.com/social-networks-and-media/more-great-book-video-from-wiley-uk-wiley-emea-sales-conference-day-3/feed/ 5 Simon and Schuster Leverages Social Media with BookVideos.tv http://ckwebb.com/publishing/simon-and-schuster-leverages-social-media-with-bookvideostv/ http://ckwebb.com/publishing/simon-and-schuster-leverages-social-media-with-bookvideostv/#comments Fri, 15 Jun 2007 18:40:14 +0000 Chris http://www.ckwebb.com/publishing/simon-and-schuster-leverages-social-media-with-bookvideostv/ If you read my post yesterday about Brian Solis’s look at Social Media for PR and Marketing you will be interested in this announcement from Simon and Schuster. Remember item #4 in yesterday’s post – Does your company have a YouTube Channel?

BookVideos.tv is a video channel S&S will use to feature book trailers, author interviews and probably lots of other interesting content. There are several things I like about this:

  1. It shows they understand the shifting of traditional marketing and PR to social media.
  2. They didn’t just post a bunch of boring “download links” or try and cram it into their CM or commerce applications (you Publishers know who you are) but instead host it with streaming content on what appears to be a WordPress blog complete with social elements.
  3. In addition, they mirror the content on their own YouTube channel.
  4. By doing #2 and #3, they created a “conversation” not a “presentation.” Viewers are able to comment in text, as well as share their thoughts via video responses.

It’s too early to tell if this will be a hit, but the fact that a large company like S&S is trying to break out of the old traditional models and embrace the changes is laudable. Well done.

]]> http://ckwebb.com/publishing/simon-and-schuster-leverages-social-media-with-bookvideostv/feed/ 0 John Wiley and Sons Bicentennial Video Now Online http://ckwebb.com/publishing/books-and-writing/john-wiley-and-sons-bicentennial-video-now-online/ http://ckwebb.com/publishing/books-and-writing/john-wiley-and-sons-bicentennial-video-now-online/#comments Mon, 05 Mar 2007 13:46:47 +0000 Chris http://www.ckwebb.com/books/john-wiley-and-sons-bicentennial-video-now-online/ It is simply amazing to work for a company that has been publishing books for 2 centuries, and I am humbled to know that I am a part of an organization that published the likes of Charles Dickens, Edgar Allen Poe and Herman Mellville among many others. 

The video below was show at our recent bicentennial celebrations and hightlights some of the company’s many achievements over the past 200 years. 


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