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Google Buying Feedburner?

May 18th, 2007

Internet and Technology

According to Sam Sethi, Google may be purchasing Feedburner.

Well, of course they are.  In fact, I am surprised someone else hasn’t snapped them up already.  As Sam points out, many of us read blogs and other sites via RSS without ever visiting the actual website .  As a result, the RSS advertising market is becoming more attractive.

It’s funny – I used to hang out with Feedburner co-founder Matt Schobe in college.  We are fraternity brothers from Purdue. Here’s hoping this rumor pans out for Matt and the crew at Feedburner – they have a great product.

  • I know Google have very deep pockets, but they have already made two very high profile acquisitions this year. Is it wise to make another one?

    Also, I don't think that RSS is main stream enough, or has so much widespread use that this purchase would be absolutely necessary for Google.

    In any case, I may be wrong.
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