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	<title>Comments on: Google + Environment = Greensear.ch</title>
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		<title>By: AmyStodghill &#187; Blog Archive &#187; Google for the Environent with GreenSear.ch</title>
		<link>http://ckwebb.com/technology-and-internet/googleenvironmentgreensearch/comment-page-1/#comment-525</link>
		<dc:creator>AmyStodghill &#187; Blog Archive &#187; Google for the Environent with GreenSear.ch</dc:creator>
		<pubDate>Sat, 27 Oct 2007 05:33:19 +0000</pubDate>
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		<description>[...] Chris Webb: Publishing, Media, and Technology; [...]</description>
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		<title>By: Chris</title>
		<link>http://ckwebb.com/technology-and-internet/googleenvironmentgreensearch/comment-page-1/#comment-11</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Thu, 08 Mar 2007 13:39:56 +0000</pubDate>
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		<description>That&#039;s a good idea, but there are potential click fraud problems. Just by telling visitors that the ad revenue goes to environmental causes, isn&#039;t Greensear.ch encouraging people to click ads?

It seems to follow logically that if you&#039;re trying to help the environment and you know clicking the ads will do so, then you&#039;ll click the ads. Most people don&#039;t make the connection between clicking an ad and illegitimately taking money from an advertiser.</description>
		<content:encoded><![CDATA[<p>That&#8217;s a good idea, but there are potential click fraud problems. Just by telling visitors that the ad revenue goes to environmental causes, isn&#8217;t Greensear.ch encouraging people to click ads?</p>
<p>It seems to follow logically that if you&#8217;re trying to help the environment and you know clicking the ads will do so, then you&#8217;ll click the ads. Most people don&#8217;t make the connection between clicking an ad and illegitimately taking money from an advertiser.</p>
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