Of Wine and Bullhorns - Social Media for Authors and Publishers
Thursday, 12/18/08 | 4 Comments

Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented …

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Home » Internet and Technology

SEO Tips for Author Blogs

Submitted by Chris on Wednesday, 07/18/075 Comments

SEO an Hour a DayTom Masters of the Future Perfect Publishing Blog has an interview with Wiley authors Jennifer Grappone and Gradiva Couzin who give some great SEO tips for bloggers.

Every author should be blogging, and the interview includes several great tips every blogger should take advantage of.

One tasty morsel includes a link to some great SEO plugins for WordPress Ill be trying out later this week, and of particular interest was their thoughts on the social web as it pertains to SEO:

If you’re successful at building truly buzzworthy content, then you can try to use the social web to your advantage. It helps to know what you want to get out of the social web before you put a lot of effort into it: Are you going for pure branding? If so, set up a branded MySpace page or upload your logo-stamped videos to YouTube. Are you trying to be recognized as an expert on an techie topic? If so, seed your content into Digg. Are you trying to sell refurbished drill bits to manufacturing clients? Yeah… Web 2.0 probably shouldn’t be your highest priority.

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