Google Buying Feedburner?
According to Sam Sethi, Google may be purchasing Feedburner.
Well, of course they are. In fact, I am surprised someone else hasn’t snapped them up already. As Sam points out, many of us read blogs and other sites via RSS without ever visiting the actual website . As a result, the RSS advertising market is becoming more attractive.
It’s funny - I used to hang out with Feedburner co-founder Matt Schobe in college. We are fraternity brothers from Purdue. Here’s hoping this rumor pans out for Matt and the crew at Feedburner - they have a great product.
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I know Google have very deep pockets, but they have already made two very high profile acquisitions this year. Is it wise to make another one?
Also, I don’t think that RSS is main stream enough, or has so much widespread use that this purchase would be absolutely necessary for Google.
In any case, I may be wrong.